A press office is, by definition, a place for people responsible for securing broadcast and editorial coverage in magazines, newspapers and online. It is about keeping the sector up to date with the media’s views on the latest classroom technologies. On top of this, journalists from overseas report back to their education community supporting international trade for UK business’. At Bett the press office has grown to now attract hundreds of journalists who visit the show each year to source the latest information on new products and services to support learning.
A journalist’s time at Bett is commonly spent investigating the latest technologies the returning to the press office for some quite time to write up their report. The broadcast media may also use the press office to edit footage and then send filmed interviews back to the studio for a news item running in a few minute’s time.
The press office is therefore an important part of the show and one that hopefully shows the education sector media how much Bett respects and values their involvement.
However, in previous years the press office has commonly been sponsored by an exhibiting organisation wanting the opportunity to put their products and services front of mind with the visiting journalists. While we all appreciate the value of this opportunity, as a room designed for the journalists to have the peace and privacy needed to write up their reports, we have questioned for some time, whether such marketing activity is appropriate in a press office. Therefore, at Bett 2013, BESA the education sector’s trade association has stepped in to kindly sponsor the press office; giving journalists the environment needed for the creation of their valued reporting.
As the trade association representing education resources and service providers BESA’s justification is not based on marketing themselves, it is about keeping the press office for the press!